Introduction:

A well-known entity in India’s wellness realm, this company has earned a reputation for upholding traditional Ayurvedic principles. Founded in the early ’90s by its visionary founder, it has evolved into a significant player in the Ayurvedic healthcare sector. With its main office situated in a city near the capital, this establishment has established a broad array of clinics, specializing in personalized consultations and herbal therapies. Melding age-old Ayurvedic knowledge with contemporary approaches, the enterprise serves a diverse clientele seeking comprehensive well-being remedies. Its distinction emanates from its mission to deliver genuine Ayurvedic care and merchandise, positioning it as a cornerstone within India’s holistic healthcare landscape.
Business Requirement:
The organization strategically wanted to expand into the digital health sector, targeting a significant Indian audience. In order to address the prevalent issue of type 2 diabetes, they aimed to create an integrated care framework that included Ayurvedic practices, technology, medical guidance, and continuous glucose monitors (CGMs).

Solution and Implementation:

• Introduced India’s pioneering digital diabetes solution rooted in Ayurvedic principles, successfully launched in April 2022.
• Program extended over a 120-day period, offering robust support through an Ayurveda expert, dedicated nutritionist, proficient health coach, and experienced exercise guide.
• Leveraged the proprietary Smit.fit application as a dual-function tracker and communication platform, enhancing the overall user engagement.
• Integrated continuous glucose monitoring (CGM) technology to glean insights into patients’ glucose dynamics, effectively driving transformative behavioral changes.
• Notably distinguished by its fusion of traditional Ayurvedic principles with cutting-edge technology, resulting in a unique and comprehensive approach.
• Widely introduced across 50+ major Indian cities, setting a significant benchmark in the holistic healthcare domain.

Results and Impact:

• The program contributed 10-15% of incremental company revenue, showcasing a substantial revenue impact.
• Uncontrolled diabetes patients observed an average A1c reduction of 1.5%, while controlled diabetes patients experienced a 0.7% decrease.
• An average weight loss of 3.2 kgs was achieved through the program.
• An impressive 71% average adherence to dietary recommendations was recorded.
• An outstanding 88% average adherence to medication regimens was achieved.
• High patient satisfaction was evident with an average Net Promoter Score (NPS) of 8.6.
• Positive outcomes included increased energy levels, reduced weight, and overall improved well-being.
• 40% of patients opted for maintenance services to sustain achieved results.
• The customer base surged tenfold within 12 months, growing from 95 customers in Aug 2022 to 1025 customers by Jul 2023.
• According to the company’s CEO, “Smit.fit has effectively partnered with us to build an extended diabetes management solution. 1000+ happy patients will vouch for that”.

Key Learnings and Conclusion:

This case study highlights the successful fusion of traditional Ayurvedic principles with modern digital health solutions, exemplified by a renowned Ayurvedic company’s achievements. Through a robust digital health strategy, the company expanded its reach, resonating with a diverse Indian audience. Implementing a comprehensive diabetes management program with personalized consultations, Ayurvedic expertise, technology, and continuous glucose monitoring yielded impressive clinical outcomes. Results included substantial revenue impact (10-15% of incremental revenue), positive A1c reductions, significant weight loss, high adherence rates, and exceptional patient satisfaction. The customer base’s remarkable growth solidified the company’s leadership in holistic healthcare, demonstrating the potent synergy between Ayurveda and technology.