Introduction:

Client: A top-5 Pharmaco in India
The client, a prominent pharmaceutical company in India, embarked on the “Pill Plus” initiative as a critical strategic endeavor. This initiative aimed to provide patients with a comprehensive support infrastructure that extended beyond medications, facilitating holistic condition management. It involved collaboration with medical professionals, healthcare institutions, insurance providers, and wellness platforms. The client’s existing platform served as the entry point for patients beginning their journey towards managing their health conditions.

Business Requirement:

The client, a leading pharmaceutical player in India, sought a solution to enhance its DTx (Digital Therapeutics) platform. The primary objectives were to:

• Expand their patient support infrastructure to offer holistic condition management.
• Collaborate with healthcare stakeholders, including doctors, healthcare institutions, insurers, and wellness platforms.
• Leverage their existing platform as a gateway for patients to initiate their condition management journey.

Solution:

Smit.fit’s approach involved:
A comprehensive assessment of the client’s existing platform capabilities.
Development of a solution schema aligning with the client’s DTx strategy.
Thorough testing through a low-tech intensive pilot program.
Integration of pilot program learnings into a fully-fledged, white-labeled solution.
Broadening the solution’s scope by adding metabolic condition management options.

The final solution included:

• A dedicated service delivery team comprising psychologists, diabetologists, nutritionists, and exercise coaches.
• A curated patient journey for personalized care.
• A full-stack, white-labeled mobile application.
• A robust backend system to support service delivery.
• A well-structured 5-month implementation timeline, to be executed in phases.

Implementation Process:

Smit.fit collaborated closely with the client throughout the implementation phase, ensuring a tailored solution that met the client’s specific requirements. Customization was a key component to align with the client’s DTx strategy effectively.

Results and Impact:

• An average HbA1c reduction of 1.6% was achieved in just two weeks for users with uncontrolled HbA1c levels (>9%).
• Users experienced an average weight reduction of 4-5 kilograms in 5-6 weeks.

Scale up:

The success of the project led to the expansion of its scope by adding a PCOS (Polycystic Ovary Syndrome) management solution. Additionally, the solution was rolled out pan India with the support of doctor networks.

Key Learnings and Conclusion:

Smit.fit’s expertise and solutions played a pivotal role in achieving significant outcomes for the client. The successful partnership between Smit.fit and the client demonstrated the potential for transformative change in the healthcare industry.